IIT Bombay Mumbai
The Indian Institute of Technology Bombay, is one of the most prestigious educational institutes in the country. The institute’s campus spread across 400 acres, is a township in itself. The expanse of the campus can be overwhelming to the first time visitors and confusing for the students. The entrance signs at the campus are both highly functional and visually powerful, creating a lasting first impression on the visitors. The entire signage program with its various elements, assists the users to reach their destination comfortably and in a stress-free manner. This strategy was designed with an aim to familiarize, orient and guide the users to locate different faculties, facilities and amenities within the campus. An in-depth research and understanding of the site conditions, user types, movement pattern