Knowing
The Campus
- A huge canvas
like no other - A response
like never before
Phoenix Market City :
International standard hub of retail with domestic and international brands along with unmatched entertainment like, 8 PVR, 16 Lanes Bowling, Snow World and 55+ F&B options.
Centrium :
Commercial building spread across 2,70,000 sq.ft., with 5 floors of world class offices.
Paragon Plaza :
New concept in retail and small offices which will house electronics market, wedding zone and a lot more.
Art Guild House :
It is an iconic office premise offering the various art installations, fixed furniture and illuminations which bring about certain sophistication.
On-Site
Study
We visited the site a number of times.
Different times of the day. Crowded evenings, not so crowded weekdays…
And then we visited again…
We sometimes visit the core idea and sometimes question our own decisions…
To find meaning to be very sure…
Design
Stance
- Response to
gigantic scale - Well sorted
wayfinding strategy - Effective
chunking of information - Big and bold
design stance - Consistent
branding
Design
Response
Our design response to this gigantic mall Phoenix Market City Mall @ Kurla was to establish a WAY-FINDING SIGNAGE STRATEGY that will be User Friendly. Environmental Graphics developed did their bit of getting in the colour along with becoming the aid for effective and easy wayfinding...
Well Defined
way finding
Strategy
