Graphics Beyond
specializes in wayfinding,
signage, environmental
graphics and placemaking.
Graphics Beyond is a unique design studio with a strong focus on Wayfinding, Signage and Branded Environments that connect people to places.
Our work dramatically impacts visitors' perception of their environment, their access to important services their willingness to explore and their desire to return.
Wayfinding & Signage
Over the years we at Graphics Beyond have been successfully developing innovative and responsive wayfinding strategies that visually and functionally leverage human behavioural patterns with the architectural context. Our design aesthetics complement the project's character and language and create a holistic and meaningful sensory experience.
Branded Environments
We specialise in strategic design-led environmental graphic design and branded environments. We focus on the intersection of communication design and the built environment to connect people to place. We design branded spaces that inform, educate and entertain enhancing the customer’s journeys.
Strategy & Identity
To Create a brand is to create a sense of belonging. To identify with something is to connect, engage, befriend and belong. Creating Brand Language is a connection with people through various mediums of design.As Identity comprises three essential values: Diversity, Culture & Emotion.
Whats New @ GB!
Ayodhya
A comprehensive Wayfinding strategy was developed for this prestigious project. Working closely with TCE, Design Associates and the SRJB Trust, Team GB has developed a well laid out internal and external Signage program. Blending culture, technology and social consciousness, a robust signage system that is bi-lingual, vandal proof and intuitive has been designed to facilitate a positive experience while touring this national monument.
https://x.com/cnnnews18/status/1745867559436779629?s=46&t=egFZZnJdPtoSqQQBXHe38w(Raj Kapoor Studio, Chembur) Mumbai
This is a sensitively designed premium residential development influenced by the Art Deco aesthetics. The response to this architectural marvel is a detail-oriented stance - a Sign Language that seems to be an extension of the interior palette. Heritage and contemporary have been consciously woven to develop a distinctive visual vocabulary of signs that sit silently in the various amenities and spaces of Godrej RKS.
https://www.godrejproperties.com/mumbai/residential/godrej-rks?utm_source=Googlelisting&utm_medium=OrganicBKC Mumbai
Team Mody with a solid four decade legacy has reinvented itself led by the gen-next to launch Brand Elements specialising in redevelopment projects in the premium PIN codes of Mumbai. Use of B/W imagery, timber, concrete and subtle shades in the overall palette lend a rooted feel-credibility and the use of colour accents (only for the Logo-Symbol) adds excitement to the experience of internal stakeholders as well as visitors.
https://elementsrealty.in/Wayfinding & Signage Design process
Designing a comprehensive Wayfinding program is a holistic process that involves number of subprocesses to achieve an ultimate design solution. It is a confluence of design sensibilities, that are user focussed with combined technical knowledge and innovation.
Milestones
Our Esteemed Clients
At Graphics Beyond, our projects have been a platform for us to experiment, innovate and dream. A big thanks to our clients who have believed in us and have continued to support our thinking. The architects and designer teams who we have partnered with have been a constant source of inspiration and encouragement.