one of the first comprehensive well planned masterplan signage program of this scale designed & implemented in india.
This landmark township project is spread across 430 acres.
Along with developing a Strong Visual Language, Signage Positioning & Message Schedule Generation also were Crucial and Intensive processes. Design is functional only if it is strategically located and messaged as per user’s wayfinding needs.
The Magarpatta City site is polygonal in shape and is significantly divided into four quadrants by the East-West and North-South axis, intersecting at the central green area.
The wayfinding challenge is to create a 'language' that will facilitate giving directions to first time Visitors.
This begins by breaking the campus down into smaller, more easily understood areas implementing a system of signs that will enable visitors and residents to quickly reference their location for orientation purposes.